Posts in Editorial
timTALKS: UGA Football leadership...you're being warned

At the risk of sounding arrogant and entitled, I’m about to fuss. Yes, it’s about the Sugar Bowl, but I’ll get to that in a minute. Along with everyone else in Dawg Nation, I saw some proverbial fruit on the UGA football tree last night, and the root of that fruit is what I’m compelled to address.

But really, I’m fussing. Without apology.

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PR 101: What You Need to Know Before You Hire a Publicist

In my nearly 20 years as a communications specialist – specifically, as a brandingmarketing and public relations (PR) pro with extensive writing and editing experience – my first priority when working with a new client is educating them on the difference between branding, marketing and PR. Usually, people lump all three of those categories into one, and call it all marketing. And, while it’s challenging to encourage people to unlearn a wrong way of thinking, it’s also exhilarating when I see the “I get it now” circuit in their brains switch to the ON position.

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