Posts tagged Press
PR 101: What You Need to Know Before You Hire a Publicist

In my nearly 20 years as a communications specialist – specifically, as a brandingmarketing and public relations (PR) pro with extensive writing and editing experience – my first priority when working with a new client is educating them on the difference between branding, marketing and PR. Usually, people lump all three of those categories into one, and call it all marketing. And, while it’s challenging to encourage people to unlearn a wrong way of thinking, it’s also exhilarating when I see the “I get it now” circuit in their brains switch to the ON position.

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